Photoroom

An AI image editor with a product that needed to explain itself, in motion. Joined the in-house team for the creative direction of a launch film, showcasing how the product turns any set of images into perfect listings and ads.

Storyboard, framing, sequence. How the product moves through a film, how each feature finds its beat, how the whole thing reads at the pace of the work. Creative direction in collaboration with motion and brand design. One film, one beat, one launch.