Carbonfact

A category that didn't exist yet. Measuring the carbon footprint of any consumer product, for brands and the people buying from them.

The brand had to make the invisible feel real, and the technical feel obvious. The system turns the symbol into a tool. Low, medium, high. The mark itself becomes a unit of measure, building a universal visual language that makes carbon data legible at a glance. Trust through clarity, not jargon.